New Study Supports Fertility App Efficacy

New Study Supports Fertility App Efficacy

The number of apps geared toward women’s health continues to rise, but few of them have been tested for efficacy. To this end, some companies and universities have partnered to set standard protocols for this growing field. One such partnership led to an efficacy study of the Dynamic Optimal Timing (DOT) fertility tracking application developed by Cycle Technologies. The ‘femtech’ industry is expected to be a fifty billion dollar industry by 2025; with apps used for family planning and health tracking, proof of efficacy is essential.

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